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Why is the liquidity of Focus Morningstar funds so low?

Focusshares Trust ETFs trade without a commission fee on the Scottrade platform.  Their expense ratios are also less than Vangaurd.  Despite being available for about a year, there is close to zero liquidity resulting in huge bid-ask spreads.  What gives?

Volume does not imply illiquidity.
http://www.dailymarkets.com/stock/2010/05/08/active-etf-liquidity-why-lo...

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