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Tom Roberts loves to read about stocks. He subscribes to the Los Angeles Times, the New York Times, and Smart Money Magazine. He respects the various publications but places more emphasis on Smart Money magazine because it specializes in investment issues. What behavioral characteristic does Roberts have as the basis for his decision making?
solution:B
Roberts uses framing as the basis for his decision making. He places more weight on the financial publication just because it specializes in investments without evaluating the investment advice on its own merits. |
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