Three years ago, regulators enacted a new law that was designed to reduce cigarette smoking by banning it in public workspaces. A recent consumer survey has indicated that although smoking is banned in the workplace, people are smoking even more than before, but in their homes and cars. Consumer reaction to the regulation can best be described as:
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the capture hypothesis. | |
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The regulation intended to reduce smoking led consumers to modify their behavior and smoke more in other “legal” places. This is an example of a feedback effect.
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