George’s Appliance Center sells big screen televisions. On a representative model, when the price was reduced from $2,450 to $2,275, monthly demand increased from 175 to 211 units. What is the price elasticity of demand?
Price elasticity of demand = % change in quantity demanded / % change in price
% change in quantity = (211 ? 175) / [(211 + 175)/2] = 0.187
% change in price = (2,275 ? 2,450) / [(2,275 + 2,450)/2] = -0.074
Price elasticity of demand = 0.187 / -0.074 = -2.53
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