Wrap Fees vs. Seperately managed accounts at places like Merrill, UBS like, business, accounts, comparing

Elliotbay

So I'm looking into the RIA business, and trying to market our wrap program. We charge roughly 2%, for under 500k. And I'm having trouble comparing to places like JP Morgan Chase that charge 1.5% for their managed accounts under 500k. Do managed accounts at the big brokerage accounts have hidden fees that will push it over 1.5%? Or are we just more expensive?

strikethree

No they do not have other fees for SMAs.

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CFA Jay, CFA

cfalevel2011

No trading fees/ financial advisor fees, or anything else CFA Jay? So are SMAs and wrap fees the same thing then?