- UID
- 223346
- 帖子
- 483
- 主题
- 49
- 注册时间
- 2011-7-11
- 最后登录
- 2013-9-12
|
54#
发表于 2012-3-26 13:58
| 只看该作者
Cynthia Jones is Director of Marketing at Vancouver Industries, a large producer of athletic apparel and accessories. Approximately three years ago, Vancouver experienced increased competition in the marketplace, and consequently sales for that year declined nearly 20%. At that time, Jones proposed a new marketing campaign for the company, aimed at positioning Vancouver’s product lines toward a younger target audience. Although the new marketing effort was significantly more costly than previous marketing campaigns, Jones assured her superiors that the resulting increase in sales would more than justify the additional expense. Jones was given approval to proceed with the implementation of her plan.
Three years later, in preparation for an upcoming shareholders meeting, the CEO of Vancouver has asked Jones for an evaluation of the marketing campaign. Sales have increased since the inception of the new marketing campaign nearly three years ago, but the CEO is questioning whether the increase is due to the marketing expenditures or can be attributed to other factors. Jones is examining the following data on the firm's aggregate revenue and marketing expenditure over the last 10 quarters. Jones plans to demonstrate the effectiveness of marketing in boosting sales revenue. She chooses to utilize a simple linear regression model. The output is as follows: | Aggregate Revenue (Y) | Advertising Expenditure (X) | Y2 | XY | X2 | | 300 | 7.5 | 90,000 | 2,250 | 56.25 | 320 | 9.0 | 102,400 | 2,880 | 81.00 | 310 | 8.5 | 96,100 | 2,635 | 72.25 | 335 | 8.2 | 112,225 | 2,747 | 67.24 | 350 | 9.0 | 122,500 | 3,150 | 81.00 | 400 | 8.5 | 160,000 | 3,400 | 72.25 | 430 | 10.0 | 184,900 | 4,300 | 100.00 | 390 | 10.5 | 152,100 | 4,095 | 110.25 | 380 | 9.0 | 144,400 | 3,420 | 81.00 | 430 | 11.0 | 184,900 | 4,730 | 121.00 |
TOTAL | 3,645 | 91.2 | 1,349,525 | 33,607 | 842.24 | Slope coefficient = 34.74 Standard error of slope coefficient = 9.916629313 Standard error of intercept = 92.2840128
ANOVA | | Df | SS | MS | Regression | 1 | 12,665.125760 | 12,665.12576 | Residual | 8 | 8,257.374238 | 1,032.17178 | Total | 9 | 20,922.5 | |
Jones discusses her findings with her market research specialist, Mira Nair. Nair tells Jones that she should check her model for heteroskedasticity. She explains that in the presence of conditional heteroskedasticity, the model coefficients and t-statistics will be biased.
For the questions below, assume a t-value of 2.306.Which of the following is closest to the upper limit of the 95% confidence interval for the slope coefficient?
Upper Limit | = coefficient + (2.306 x standard error of the coefficient) | | = 34.74 + (2.306 x 9.917) = 57.61 | (Study Session 3, LOS 11.f)
Which of the following is closest to the lower limit of the 95% confidence interval for the slope coefficient?
Lower Limit | = Coefficient - (2.306 x Standard Error of the coefficient) | | = 34.74 - (2.306 x 9.917) | | = 34.74 - 22.87 = 11.87 | (Study Session 3, LOS 11.f)
Which of the following is the CORRECT value of the correlation coefficient between aggregate revenue and advertising expenditure?
The R2 = (SST - SSE)/SST = RSS/SST = (20,922.5 - 8,257.374) / 20,922.5 = 0.6053.
The correlation coefficient is the square root of the R2 in a simple linear regression which is the square root of 0.6053 = 0.7780. (Study Session 3, LOS 11.i)
Which of the following reports the CORRECT value and interpretation of the R2 for this regression? The R2 is: A)
| 0.6053 indicating that the variability of advertising expenditure explains about 60.53% of the variability in aggregate revenue. |
| B)
| 0.3947 indicating that the variability of advertising expenditure explains about 39.47% of the variability of aggregate revenue. |
| C)
| 0.6053 indicating that the variability of aggregate revenue explains about 60.53% of the variability in advertising expenditure. |
|
The R2 = (SST - SSE)/SST = (20,922.5 - 8,257.374) / 20,922.5 = 0.6053.
The interpretation of this R2 is that 60.53% of the variation in aggregate revenue (Y) is explained by the variation in advertising expenditure (X). (Study Session 3, LOS 11.i)
Is Nair’s statement about conditional heteroskedasticity CORRECT? A)
| No, because coefficients will not be biased. |
| B)
| Yes, because both the coefficients and t-statistics will be biased. |
| C)
| No, because the t-statistics will not be biased. |
|
Conditional heteroskedasticity will result in consistent coefficient estimates but inconsistent standard errors resulting in biased t-statistics. (Study Session 3, LOS 12.i)
What is the calculated F-statistic?
The computed value of the F-Statistic = MSR/MSE = 12,665.12576 / 1,032.17178 = 12.27, where MSR and MSE are from the ANOVA table. (Study Session 3, LOS 11.i) |
|