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Reading 2: Guidance for Standards I - VII

1Janine Turner, a CFA candidate, is an analyst for Lansing Asset Management. She just completed an investment report in which she recommends changing a “buy” to a “sell” for Gallup Company. Her supervisor at Lansing approves of the change in recommendation. She wonders about whether she needs to disseminate this investment recommendation to Lansing’s clients and if so, how to distribute this information. According to CFA Institute Standards of Professional Conduct, Turner is:

A)   required to design an equitable system to disseminate the change in a prior investment recommendation.

B)   not required to disseminate the change of recommendation from a buy to a sell because the change is not material.

C)   required to disseminate the change in a prior investment recommendation to all clients and customers on a uniform basis.

D)   required to design a system to disseminate the change in a prior investment recommendation that gives priority to Lansing's largest clients.

Click for Answer and Explanation A)   

Standard III(B) – Fair Dealing requires dealing fairly and objectively with all clients and prospects when disseminating material changes in prior investment recommendations. Note that the standard requires the dissemination be fair, but not necessarily equal due to the impossibility of contacting all clients simultaneously. A change of recommendation from “buy” to “sell” is generally material.

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