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标题: Reading 59: Introduction to Industry and Company Analysis-LOS [打印本页]

作者: 1215 时间: 2011-3-30 11:28 标题: [2011]Session14-Reading 59: Introduction to Industry and Company Analysis-LOS

Session 14: Equity Analysis and Valuation
Reading 59: Introduction to Industry and Company Analysis

LOS i: Discuss the principles of strategic analysis of an industry.

The competitive forces identified by Michael Porter include:

A)
rivalry among existing competitors and bargaining power of buyers.

B)
threat of substitute products and rivalry among suppliers.

C)
bargaining power of existing competitors and threat of new entrants.

Porter’s five competitive forces are: (1) rivalry among existing competitors; (2) threat of new entrants; (3) threat of substitute products; (4) bargaining power of buyers; (5) bargaining power of suppliers.

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