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标题: Behavioral finance [打印本页]

作者: ashycal    时间: 2013-5-7 18:54     标题: Behavioral finance

hi guys….please explain me the sentence in bold…
Behavioral finance is a field of study that examines investor behavior and evaluates the
impact of investor behavior on financial markets. The conclusions from behavioral finance
studies regarding investor behavior are different from those assumed by valuation models
in the following respects:
In most financial models investors are assumed to be risk averse. Behavioralists
assert that the dislike for risk is not symmetrical by pointing to loss aversion observed
in investor behavior i.e., investors dislike losses more than they like comparable
gains.
What do asymmetrical mean in this context………
Thks….
作者: skycfa    时间: 2013-5-7 18:57

It basically means an investor exhibiting loss aversion - would be unhappy with a 10$ loss MORE than he becomes happy with a 10$ gain.
He doesnt get happy by the same amount as he is sad - thats the assymetry here…




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