题目中遇到说 forecast sale use growth of industry sale而不选use GDP growth, notes上有说 the "top down" approach to forecasting sales is used, analyst begins with a forecast of GDP growth,....... 请问应该怎么forecast sale呢,top down approach是什么呢? 谢谢老师
首先预测GDP的增长,再根据GDP的增长预测行业的增长,而公司的增长再基于所在行业的增长,这就是top down的含义。
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