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Cynthia Jones is Director of Marketing at Vancouver Industries, a large producer of athletic apparel and accessories. Approximately three years ago, Vancouver experienced increased competition in the marketplace, and consequently sales for that year declined nearly 20%. At that time, Jones proposed a new marketing campaign for the company, aimed at positioning Vancouver’s product lines toward a younger target audience. Although the new marketing effort was significantly more costly than previous marketing campaigns, Jones assured her superiors that the resulting increase in sales would more than justify the additional expense. Jones was given approval to proceed with the implementation of her plan.
Three years later, in preparation for an upcoming shareholders meeting, the CEO of Vancouver has asked Jones for an evaluation of the marketing campaign. Sales have increased since the inception of the new marketing campaign nearly three years ago, but the CEO is questioning whether the increase is due to the marketing expenditures or can be attributed to other factors. Jones is examining the following data on the firm's aggregate revenue and marketing expenditure over the last 10 quarters. Jones plans to demonstrate the effectiveness of marketing in boosting sales revenue. She chooses to utilize a simple linear regression model. The output is as follows:

Aggregate Revenue (Y)

Advertising Expenditure (X)

Y2

XY

X2

300

7.5

90,000

2,250

56.25

320

9.0

102,400

2,880

81.00

310

8.5

96,100

2,635

72.25

335

8.2

112,225

2,747

67.24

350

9.0

122,500

3,150

81.00

400

8.5

160,000

3,400

72.25

430

10.0

184,900

4,300

100.00

390

10.5

152,100

4,095

110.25

380

9.0

144,400

3,420

81.00

430

11.0

184,900

4,730

121.00


TOTAL

3,645

91.2

1,349,525

33,607

842.24

Slope coefficient = 34.74 Standard error of slope coefficient = 9.916629313 Standard error of intercept = 92.2840128
ANOVA
Df SS MS
Regression 1 12,665.125760 12,665.12576
Residual 8 8,257.374238 1,032.17178
Total 9 20,922.5

Jones discusses her findings with her market research specialist, Mira Nair. Nair tells Jones that she should check her model for heteroskedasticity. She explains that in the presence of conditional heteroskedasticity, the model coefficients and t-statistics will be biased.
For the questions below, assume a t-value of 2.306.Which of the following is closest to the upper limit of the 95% confidence interval for the slope coefficient?
A)
57.61.
B)
62.84.
C)
111.72.



Upper Limit= coefficient + (2.306 x standard error of the coefficient)
= 34.74 + (2.306 x 9.917) = 57.61
(Study Session 3, LOS 11.f)

Which of the following is closest to the lower limit of the 95% confidence interval for the slope coefficient?
A)
12.24.
B)
11.87.
C)
72.84.



Lower Limit = Coefficient - (2.306 x Standard Error of the coefficient)
= 34.74 - (2.306 x 9.917)
= 34.74 - 22.87 = 11.87
(Study Session 3, LOS 11.f)

Which of the following is the CORRECT value of the correlation coefficient between aggregate revenue and advertising expenditure?
A)
0.9500.
B)
0.6053.
C)
0.7780.


The R2 = (SST - SSE)/SST = RSS/SST = (20,922.5 - 8,257.374) / 20,922.5 = 0.6053.
The correlation coefficient is the square root of the R2 in a simple linear regression which is the square root of 0.6053 = 0.7780. (Study Session 3, LOS 11.i)


Which of the following reports the CORRECT value and interpretation of the R2 for this regression? The R2 is:
A)
0.6053 indicating that the variability of advertising expenditure explains about 60.53% of the variability in aggregate revenue.
B)
0.3947 indicating that the variability of advertising expenditure explains about 39.47% of the variability of aggregate revenue.
C)
0.6053 indicating that the variability of aggregate revenue explains about 60.53% of the variability in advertising expenditure.



The R2 = (SST - SSE)/SST = (20,922.5 - 8,257.374) / 20,922.5 = 0.6053.
The interpretation of this R2 is that 60.53% of the variation in aggregate revenue (Y) is explained by the variation in advertising expenditure (X). (Study Session 3, LOS 11.i)


Is Nair’s statement about conditional heteroskedasticity CORRECT?
A)
No, because coefficients will not be biased.
B)
Yes, because both the coefficients and t-statistics will be biased.
C)
No, because the t-statistics will not be biased.



Conditional heteroskedasticity will result in consistent coefficient estimates but inconsistent standard errors resulting in biased t-statistics. (Study Session 3, LOS 12.i)

What is the calculated F-statistic?
A)
0.1250.
B)
12.2700.
C)
92.2840.



The computed value of the F-Statistic = MSR/MSE = 12,665.12576 / 1,032.17178 = 12.27, where MSR and MSE are from the ANOVA table. (Study Session 3, LOS 11.i)

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Assume you ran a multiple regression to gain a better understanding of the relationship between lumber sales, housing starts, and commercial construction. The regression uses lumber sales as the dependent variable with housing starts and commercial construction as the independent variables. The results of the regression are:
CoefficientStandard Errort-statistics
Intercept5.371.713.14
Housing starts0.760.098.44
Commercial construction1.250.333.78
The level of significance for a 95% confidence level is 1.96
Construct a 95% confidence interval for the slope coefficient for Housing Starts.
A)
0.76 ± 1.96(0.09).
B)
0.76 ± 1.96(8.44).
C)
1.25 ± 1.96(0.33).



The confidence interval for the slope coefficient is b1 ± (tc × sb1).

Construct a 95% confidence interval for the slope coefficient for Commercial Construction.
A)
1.25 ± 1.96(0.33).
B)
0.76 ± 1.96(0.09).
C)
1.25 ± 1.96(3.78).



The confidence interval for the slope coefficient is b1 ± (tc × sb1).

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Consider the following estimated regression equation:
AUTOt = 0.89 + 1.32 PIt
The standard error of the coefficient is 0.42 and the number of observations is 22. The 95% confidence interval for the slope coefficient, b1, is:
A)
{-0.766 < b1 < 3.406}.
B)
{0.480 < b1 < 2.160}.
C)
{0.444 < b1 < 2.196}.



The degrees of freedom are found by n-k-1 with k being the number of independent variables or 1 in this case.  DF =  22-1-1 = 20.  Looking up 20 degrees of freedom on the student's t distribution for a 95% confidence level and a 2 tailed test gives us a critical value of 2.086.  The confidence interval is 1.32 ± 2.086 (0.42), or {0.444 < b1 < 2.196}.

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An analyst performs two simple regressions. The first regression analysis has an R-squared of 0.40 and a beta coefficient of 1.2. The second regression analysis has an R-squared of 0.77 and a beta coefficient of 1.75. Which one of the following statements is most accurate?
A)
The second regression equation has more explaining power than the first regression equation.
B)
The first regression equation has more explaining power than the second regression equation.
C)
The R-squared of the first regression indicates that there is a 0.40 correlation between the independent and the dependent variables.



The coefficient of determination (R-squared) is the percentage of variation in the dependent variable explained by the variation in the independent variable. The larger R-squared (0.77) of the second regression means that 77% of the variability in the dependent variable is explained by variability in the independent variable, while only 40% of that is explained in the first regression. This means that the second regression has more explaining power than the first regression. Note that the Beta is the slope of the regression line and doesn’t measure explaining power.

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Assume an analyst performs two simple regressions. The first regression analysis has an R-squared of 0.90 and a slope coefficient of 0.10. The second regression analysis has an R-squared of 0.70 and a slope coefficient of 0.25. Which one of the following statements is most accurate?
A)
The first regression has more explanatory power than the second regression.
B)
The influence on the dependent variable of a one unit increase in the independent variable is 0.9 in the first analysis and 0.7 in the second analysis.
C)
Results of the second analysis are more reliable than the first analysis.



The coefficient of determination (R-squared) is the percentage of variation in the dependent variable explained by the variation in the independent variable. The larger R-squared (0.90) of the first regression means that 90% of the variability in the dependent variable is explained by variability in the independent variable, while 70% of that is explained in the second regression. This means that the first regression has more explanatory power than the second regression. Note that the Beta is the slope of the regression line and doesn’t measure explanatory power

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A simple linear regression is run to quantify the relationship between the return on the common stocks of medium sized companies (Mid Caps) and the return on the S&P 500 Index, using the monthly return on Mid Cap stocks as the dependent variable and the monthly return on the S&P 500 as the independent variable. The results of the regression are shown below:



[/td][td=1,1,74]

Coefficient

Standard Error

of coefficient

t-Value

Intercept

1.71

2.950

0.58

S&P 500

1.52

0.130

11.69

R2= 0.599

[/td][td=1,1,74]


The strength of the relationship, as measured by the correlation coefficient, between the return on Mid Cap stocks and the return on the S&P 500 for the period under study was:
A)
0.130.
B)
0.599.
C)
0.774.



You are given R2 or the coefficient of determination of 0.599 and are asked to find R or the coefficient of correlation. The square root of 0.599 = 0.774.

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A simple linear regression is run to quantify the relationship between the return on the common stocks of medium sized companies (Mid Caps) and the return on the S&P 500 Index, using the monthly return on Mid Cap stocks as the dependent variable and the monthly return on the S&P 500 as the independent variable. The results of the regression are shown below:



[/td][td=1,1,74]

Coefficient

Standard Error

of coefficient

t-Value

Intercept

1.71

2.950

0.58

S&P 500

1.52

0.130

11.69

R2= 0.599

[/td][td=1,1,74]


The strength of the relationship, as measured by the correlation coefficient, between the return on Mid Cap stocks and the return on the S&P 500 for the period under study was:
A)
0.130.
B)
0.599.
C)
0.774.



You are given R2 or the coefficient of determination of 0.599 and are asked to find R or the coefficient of correlation. The square root of 0.599 = 0.774.

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Bea Carroll, CFA, has performed a regression analysis of the relationship between 6-month LIBOR and the U.S. Consumer Price Index (CPI). Her analysis indicates a standard error of estimate (SEE) that is high relative to total variability. Which of the following conclusions regarding the relationship between 6-month LIBOR and CPI can Carroll most accurately draw from her SEE analysis? The relationship between the two variables is:
A)
positively correlated.
B)
very strong.
C)
very weak.



The SEE is the standard deviation of the error terms in the regression, and is an indicator of the strength of the relationship between the dependent and independent variables. The SEE will be low if the relationship is strong and conversely will be high if the relationship is weak.

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The most appropriate measure of the degree of variability of the actual Y-values relative to the estimated Y-values from a regression equation is the:
A)
standard error of the estimate (SEE).
B)
sum of squared errors (SSE).
C)
coefficient of determination (R2).



The SEE is the standard deviation of the error terms in the regression, and is an indicator of the strength of the relationship between the dependent and independent variables. The SEE will be low if the relationship is strong, and conversely will be high if the relationship is weak.

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Which of the following statements about the standard error of estimate is least accurate? The standard error of estimate:
A)
is the square of the coefficient of determination.
B)
is the square root of the sum of the squared deviations from the regression line divided by (n − 2).
C)
measures the Y variable's variability that is not explained by the regression equation.



Note: The coefficient of determination (R2) is the square of the correlation coefficient in simple linear regression.

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