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Reading 59: Introduction to Industry and Company Analysis-LOS

Session 14: Equity Analysis and Valuation
Reading 59: Introduction to Industry and Company Analysis

LOS a: Explain the uses of industry analysis and the relation of industry analysis to company analysis.

 

 

Industry analysis is most likely to provide an analyst with insight about a company’s:

A)
competitive strategy.
B)
financial performance.
C)
pricing power.


 

Industry analysis provides a framework for an analyst to understand a firm in relation to its competitive environment, which determines how much pricing power a firm has. Competitive strategy and financial performance are aspects of company analysis.

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