Session 14: Equity Analysis and Valuation Reading 59: Introduction to Industry and Company Analysis
LOS g: Describe product and industry life cycle models, classify an industry as to life cycle phase (e.g., embryonic, growth, shakeout, maturity, or decline) based on a description of it, and discuss the limitations of the life-cycle concept in forecasting industry performance.
Declining prices that result from the development of substitute products are most likely to characterize an industry in the:
The decline stage of the industry life cycle is often characterized by declining prices as substitute products or global competition emerge, or as a result of decreasing demand due to societal changes. |