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发表于 2012-3-30 17:01
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Infomaster Inc. is a financial web portal company that collects and translates financial news releases into Chinese for Chinese readers worldwide. The technology platform that Infomaster developed several years ago is now operating smoothly. Nevertheless from time to time, there are a few flaws in the system. Currently Infomaster is aggressively marketing its products via financial forums and investor websites. Last year, Infomaster was able to earn a small profit.Which stage of the industry cycle is Infomaster operating in?
Characteristics of a pioneer stage include: early development, low penetration of the market, net loss or barely break-even. Infomaster recently developed its product and is still working to improve it. It is aggressively doing marketing to gain more customers, and it managed to record a small profit last year.
Which of the following external forces have the most favorable impact on Infomaster? A)
| Widespread use of the Internet among Chinese investors to read financial news. |
| B)
| Technological innovations that encourage new product development. |
| C)
| Aging baby-boomers have higher disposable incomes to invest. |
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The increase in usage of the Internet among Chinese investors to read news will have the most favorable impact on Infomaster’s subscriber base. While technological innovation may bring about improved products, it may not necessarily attract Chinese investors who have no access to the Internet or computers.
In conducting a demand and supply analysis of Infomaster’s industry, which of the following is least likely a factor to consider? A)
| Software that can translate English into Chinese. |
| B)
| The current availability of Chinese financial news on the Internet. |
| C)
| Both of the choices listed are factors to consider. |
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Both are relevant factors. Supply-side analysis includes the current availability of (other sources of) Chinese financial news on the Internet and the existence of software that can translate English into Chinese. |
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