答案和详解如下： 6．Short-term profitability is determined by: A) industry structure. B) bargaining power. C) supply and demand. D) cost leadership. The correct answer was C) Supply and demand determines short-term profitability. 7．If an analyst was assessing a pharmaceutical company’s competitive strategy, the length of the drug patent would be related to which of Porter's Five Forces? A) Entry barriers. B) Bargaining power of buyers. C) Bargaining power of suppliers. D) Rivalry among existing competitors. The correct answer was A) Long drug patents make entry into the industry difficult; therefore this relates to barriers to entry. 8．According to Porter's Five Forces, all of the following should be considered when analyzing a firm's competitive strategy EXCEPT: A) bargaining power of buyers. B) bargaining power of employees. C) bargaining power of suppliers. D) threat of substitutes. The correct answer was B) The bargaining power of buyers and bargaining power of suppliers are relevant, but the bargaining power of employees is not one of the Five Forces. 9．Which one of the following is NOT a competitive force according to Porter's article? A) Entry of new competitors. B) Availability of resources such as cheap labor. C) Threat of substitute products. D) Bargaining power of buyers. The correct answer was B) Porter’s five competitive forces are the threat of new entrants, the threat of substitutes, bargaining power of suppliers, bargaining power of customers, and the rivalry among existing competitors. 10．Which of the following is NOT one of Porter's five competitive forces that determines the attractiveness or profitability of any industry? A) Entry of new competitors. B) Threat of substitutes. C) Industry average return on equity. D) Bargaining power of buyers. The correct answer was C) Porter's five competitive forces are the entry of new competitors, the threat of substitutes, the bargaining power of buyers, the bargaining power of customers, and the rivalry among existing competitors. | 
发表于 2008-5-17 17:36
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