答案和详解如下： 6.Which of the following does NOT characterize the pioneering phase of the industry life cycle? A) High and expanding profit margins. B) Modest sales growth. C) Significant development costs. D) Small market with few competitors. The correct answer was A) During the pioneering phase, the industry experiences modest sales growth and very small or negative profit margins. The market is small and firms incur major developmental costs. 7.An industry with constant, above normal sales growth, increasing competition and declining but above average profit margins is most likely in which phase of the industry life cycle? A) Mature growth phase. B) Pioneering phase. C) Stabilization and market maturity phase. D) Rapid accelerating growth phase. The correct answer was A) In the mature growth phase, sales growth is still above normal, but growth is no longer accelerating. Competition increases and profit margins begin to decline. The number of competitors increases and profit margins move toward normal levels. 8.Which industry life cycle stage is the longest phase and has industry growth rates approaching the growth of the aggregate economy? A) Rapid accelerating growth phase. B) Mature growth phase. C) Stabilization and market maturity phase. D) Deceleration of growth phase. The correct answer was C) This is the definition of the stabilization and market maturity phase of the industry life cycle. Competition produces tight profit margins and returns on equity (ROE) become competitive (normal). 9.Which of the following statements about the industry life cycle is FALSE? A) The industry life cycle refers to the regular pattern of growth, maturity, and decay experienced by most new industries. B) The creation of a new industry is generally brought about by a technological breakthrough. C) In the rapid growth phase, the sales growth rate is high, but profit margins are low. D) In the stabilization phase, profit margins tighten and ROE approaches normality. The correct answer was C) In the rapid accelerating growth phase, profit margins will be very high. 10.Which of the following is NOT a stage in the industry life cycle? A) Growth. B) Consolidation. C) Decline. D) Maturity. The correct answer was B) The five stages are: pioneering, rapid acceleration, mature, stabilization and maturity, and deceleration and decline. 11.In what phase in the industry life cycle is there an influx of competition? A) Mature growth. B) Consolidation. C) Decline. D) Pioneering phase. The correct answer was A) In the mature growth phase, sales growth is above normal, but growth is no longer accelerating. Competition increases and profit margins begin to decline. The number of competitors increases and profit margins move toward normal levels. | 
发表于 2008-4-10 10:04
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