Financial Analyst Davey Jarvis, CFA, is evaluating Laura’s Chocolates, Inc., which processes nut-based toffee for world-wide distribution. Which of the following steps is Jarvis most likely to take as part of the top-down valuation process?
A) |
Perform momentum-based technical analysis. | |
B) |
Evaluate price performance on an ongoing basis. | |
C) |
Learn / understand the business. | |
The valuation process consists of 5 steps:
- Understanding the business.
- Forecasting company performance.
- Selecting a valuation model.
- Complete the valuation.
- Decision making.
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