Thomas Merton, a car industry analyst, wants to investigate a relationship between the types of ads used in advertising campaigns and sales to customers in certain age groups. In order to make sure he includes manufacturers of all sizes, Merton divides the industry into four size groups and draws random samples from each group. What sampling method is Merton using?
A) |
Cross-sectional sampling. | |
B) |
Simple random sampling. | |
C) |
Stratified random sampling. | |
In stratified random sampling, we first divide the population into subgroups based on some relevant characteristic(s) and then make random draws from each group. |