Which of the following statements most correctly describes the shift in focus when moving from a traditional finance to a behavioral finance investment process, and what is the most pronounced result of this shift? A) | The definition of investor motives shifts to a focus on emotions, and the most pronounced result is the development of measures to quantify how emotions affect the asset allocation process. |
| B) | The goal definition shifts from statistical measures of risk and return to lifestyle-based objectives, and the most pronounced result is the development of measures to quantify how emotions affect the lifestyle-based objectives. |
| C) | The definition of investor motives shifts to a focus on emotions, and the most pronounced result is that the definition of risk changes from dispersion-based measures to the probability that the stated objectives will be realized. |
| D) | The goal definition shifts from statistical measures of risk and return to lifestyle-based objectives, and the most pronounced result is that the definition of risk changes from dispersion-based measures to the probability that the stated objectives will be realized. |
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Answer and Explanation
The primary shift is from the traditional performance concepts of expected return and dispersion-based measures of risk, to defining performance in terms of the realization of lifestyle-based objectives. The most pronounced result is that new measures of risk are required, and the new risk measures are concerned with whether or not the stated objectives are realized.
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