What is the appropriate price-to-sales (P/S) multiple of a stock that has a retention ratio of 45%, a return on equity (ROE) of 14%, an earnings per share (EPS) of $5.25, sales per share of $245.54, an expected growth rate in dividends and earnings of 6.5%, and shareholders require a return of 11% on their investment?
Recall that profit margin is measured as E0 / S0. In this example, the profit margin is (5.25 / 245.54) = 0.0214. Thus:
P0 / S0 = [(E0 / S0)(1 ? b)(1 + g)] / (r ? g) = [0.0214(0.55)(1.065)] / (0.11 ? 0.065) = 0.278
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