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Three years ago, regulators enacted a new law that was designed to reduce cigarette smoking by banning it in public workspaces. A recent consumer survey has indicated that although smoking is banned in the workplace, people are smoking even more than before, but in their homes and cars. Consumer reaction to the regulation can best be described as:
A)
the capture hypothesis.
B)
a feedback effect.
C)
creative response.



The regulation intended to reduce smoking led consumers to modify their behavior and smoke more in other “legal” places. This is an example of a feedback effect.

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Consumers sometimes alter their behavior in response to the implementation of a new regulation. This unintended consequence of regulation is:
A)
a cost of regulation.
B)
a feedback effect.
C)
a creative response.



Consumers often react to regulations in ways that were unintended and unforeseen by regulators. These reactions may be positive or negative, but need to be considered when evaluating the full impact of a regulation.

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Joseph Glass, CFA, is a consultant who provides advisory services to large manufacturing companies. Glass has been retained by ABCO, a leading manufacturer of widgets for automobiles in the United States. ABCO has hired Glass to evaluate the possibility of expanding their current base of operations by building an additional facility in South America. Management of ABCO has identified an increase in demand for widgets in South America over the past decade, and any new manufacturing facility would produce goods to satisfy that void and would be distributed and sold across South America.
Glass is not familiar with the current economic climate in South America, but is aware that several governments have attempted to encourage economic development in their countries through the enactment of pro-business legislation. Two of these countries, Venezuela and Peru, both have the reputations of being “friendly” to foreign economic investment within their borders. The two countries share some similarities: both, until the past twenty years, were primarily agricultural economies with little industrial development. Also, both countries can offer a relatively low-cost labor force, although their workers in general, are not highly skilled.
The government of Peru has declared that protecting the country’s environment is of utmost importance, and has established a regulatory body that oversees any environmental concerns that may arise as the country becomes more industrialized. Fairly stringent regulations have already been put into place in order to ensure that going forward, the operating practices of manufacturers within their country’s borders will be in balance with the government’s concern for their county’s natural resources. Regulations cover areas of concern such as air emissions, water conservation and the use of sustainable resources. Glass advised ABCO that a cost-benefit analysis must be performed to accurately determine both the direct and indirect costs of compliance with the regulations.
The Venezuelan government has taken steps to ensure that it can carefully manage the development of its country’s emerging economy, and to ensure that a competitive market is maintained. A regulatory agency was established five years ago to provide guidance for any new manufacturing concern seeking to operate in Venezuela. The head of the agency is Juan Santos, the former CEO of one of the first modernized manufacturing facilities in the country. During his tenure as head of the agency, he has demonstrated his ability to render decisions that attempt to simultaneously satisfy legislators, industry participants, and consumers. Glass is impressed by Santos’ work so far, but realizes that over the past five years, Venezuela has experienced a period of relatively slow economic development. Glass believes that Santos’ skills will truly be put to the test in the upcoming years of the anticipated economic expansion.
Glass acknowledges the need for governmental regulation of industry, but recognizes that there always are offsetting costs, both short-term and long-term of such controls. Based upon his knowledge of events that have occurred in the United States over the past thirty years, Glass recommends that ABCO continue to carefully monitor economic developments in both countries even after a site for a new manufacturing facility is selected.Should ABCO build a new facility in either of the two countries, it is almost a certainty that they would be the low-cost producer of widgets, with the capacity to satisfy nearly all demand in the region. A natural monopolist operating in an unregulated industry will produce at the point where:
A)
the marginal cost curve intersects the demand schedule.
B)
marginal costs equal marginal revenue.
C)
average costs equal marginal revenue.



A monopolist operating free of price regulation will produce at a rate where marginal revenue equals marginal cost.

The social regulation policies enacted by the government of Peru would least likely to cause which of the following outcomes?
A)
Higher costs of production.
B)
Attempts by industry participants to avoid compliance through creative response.
C)
A disproportionately higher compliance expense for larger firms rather than smaller firms.



Increased regulation typically results in a disproportionately higher compliance expense for smaller firms, because the expense is allocated over a smaller base of production than for a larger firm.

If ABCO were to build its new facility in Peru, compliance with the country’s regulatory policies will increase the price of their product by approximately ten percent. Some consumers may respond by not replacing the widgets in their automobiles as frequently as before, which will cause decreased fuel efficiency. This unintended effect of regulation is an example of:
A)
a feedback effect.
B)
a creative response.
C)
the capture hypothesis.



A feedback effect occurs when consumers change their behavior as a result of a regulation. In this instance, regulations originally enacted to protect the environment may unintentionally lead to practices that are harmful to the environment.

The appointment of Santos, an industry “insider”, to head the regulatory agency in Venezuela has the potential to cause a reaction predicted by which of the following theories of regulatory behavior?
A)
Rate-of-return regulation.
B)
The capture hypothesis.
C)
Share-the-gains, share-the-pains theory.



The capture hypothesis assumes that at some point, a regulatory body will at some point be influenced or even controlled by the industry being regulated. An industry veteran will still have contacts or relationships with current industry participants, which may affect his ability to render impartial decisions.

Santos, as the head of the main regulatory body in Venezuela, must decide how to manage the effects of an unanticipated sharp increase in the cost of electricity. Santos proposed regulation that will allow manufacturers to pass on the increased costs at scheduled intervals over a five year period. This approach is an example of:
A)
share-the-gains, share-the-pains theory.
B)
cost-of-service regulation.
C)
rate of return regulation.



Under the share-the-gains, share-the-pains theory, regulators attempt to satisfy all three interested parties of an industry: the customers, the regulators, and the regulated firms themselves. By regulating that manufacturers and customers must share the increased costs, Santos is attempting to ensure that no one party bears an unfair burden.

Cost-of-service regulation is most likely a type of:
A)
social regulation.
B)
economic regulation.
C)
rate-of-return regulation.



Cost-of-service regulation is type of economic regulation of natural monopolies.

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When a firm operates with the lowest cost per unit and the capacity to produce all of the industry’s output, this economic structure is best described as:
A)
an oligopoly.
B)
a natural monopoly.
C)
a competitive monopoly.



A natural monopoly is characterized by a single dominant firm within the industry that is the lowest cost producer and has sufficient capacity to meet demand.

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In general, the regulatory body of an industry with a natural monopoly will attempt to set industry prices at which point on the supply/demand curve?
A)
Average cost = demand.
B)
Marginal revenue = average cost.
C)
Marginal revenue = marginal cost.



At the point where average cost equals demand, producers would maintain profitability and consumers would pay a price somewhat lower than in an unregulated market.

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A regulatory commission that seeks to have regulated companies set prices at a level that provides a reasonable profit to the companies is utilizing which of the following methods of regulation?
A)
Rate-of-return regulation.
B)
Cost-of-service regulation.
C)
Social regulation.



Rate-of-return regulation seeks to allow industry participants to receive what regulators determine is a normal or fair return on their investment.

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