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Margin and Sales Trade-off for CVR, Inc. and Home, Inc., for Next Year | Firm | Strategy | Retention Rate | Profit Margin | Sales/Book Value of Equity | CVR, Inc. | High Margin / Low Volume | 20% | 8% | 1.25 | CVR, Inc. | Low Margin / High Volume | 20% | 2% | 4.00 | Home, Inc. | High Margin / Low Volume | 40% | 9% | 2.00 | Home, Inc. | Low Margin / High Volume | 40% | 1% | 20.0 |
(Note: CVR, Inc., has a book value of equity of $80 and a required rate of return of 10%. Home, Inc., has a book value of equity of $100 and a required rate of return of 11%.)
If CVR, Inc., has a required return for shareholders of 10%, what is its appropriate leading price-to-sales (P/S) multiple if the firm undertakes the high margin/low volume strategy?
g = Retention Rate × Profit Margin × Sales/book value of equity = 0.20 × 0.08 × 1.25 = 0.02.
If profit margin is based on the expected earnings next period,
Leading P/S = (profit margin × payout ratio) / (r − g) = (0.08 × 0.80) / (0.10 − 0.02) = 0.80.
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