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- 2011-7-11
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7#
发表于 2011-10-11 05:19
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I can't speak to specific worst practices here, since I tend to do most of my stuff on my own and have never been on the sell side professionally. I do look at miscellaneous SS macro research at times, and some SS technical analysis.
I can understand that saying HOLD on the sell side is kinda pointless, but necessary, I guess, to reassure people that you actually are able to say that something is fairly priced, as opposed to having to say buy it! sell it!, since, presumably, something in that big old universe must be fairly priced at times.
I don't think that the market being down 10% shows that all the analysis saying companies are great is necessarily bunk. Macro events are larger than companies, and all that company research really only says whether a company is strong relative to others or not. That's why I think the outperform/underperform/market perform ratings make more sense than simply buy/sell/hold... they isolate the analysis to what you can know about the company without requiring that you also be a guru on the macro environment.
I do understand that - from a marketing perspective - the outperform/underperform/market perform scale requires the client to have to think more, and therefore makes them less likely to jump in and immediately transact with you. But from an analysis perspective, I like it better.
One thing that would make for superior research, however, is research that looks at what different changes in the macro environment will do to the company. It's not necessary to predict the macro-environment, but getting a handle on the company's sensitivity to macro factors is very helpful, particularly if it will perform significantly better or worse in any particular macro scenario. I suspect that a some SS research actually does that, but since I don't read a lot of company research personally, I am not sure how common it is.
Edited 3 time(s). Last edit at Sunday, August 7, 2011 at 12:19PM by bchadwick. |
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