答案和详解如下： 1.Daniel Tipton and Jesse Torrez are first-year MBA students at the Haas School of Business. Torrez has an economics background, but Tipton’s background is in music. To help Tipton study one of the main tenets of competition theory, Torrez creates the following question and asks Tipton to identify the statement that is most inconsistent with Porter’s five forces. Which statement should Tipton select? A) Supplier power is higher when there are only a few suppliers to an industry. B) To sustain above average returns on invested capital, firms should strive for economies of scale. C) Rivalry increases when firms of equal size compete within an industry. D) Porter's five forces are: rivalry among current competitors, economies of scale, threat of substitutes, bargaining power of suppliers, and bargaining power of buyers. The correct answer was D) Porter’s five forces are: rivalry among current competitors, threat of new entrants, threat of substitutes, bargaining power of suppliers, and bargaining power of buyers. Economies of scale are a way to lessen the threat of new entrants, but are not the only way to discourage competition. Companies can also have barriers to entry such as regulation or high start up capital. The other choices are true. 2.Which of following is NOT one of Michael Porter’s factors used to determine competition in an industry? A) Threat of new entrants into the market. B) Potential substitutes for the firm’s products. C) Bargaining power of the firm with its suppliers. D) Capital structure and financial flexibility. The correct answer was D) Porter’s competitive factors are: rivalry among the existing competitors; threat of new entrants; threat of substitute products; bargaining power of buyers; bargaining power of suppliers. 3.Which of following is NOT one of Michael Porter’s factors used to determine competition in an industry? A) Bargaining power of buyers. B) Threat of substitute products. C) Threat of new entrants. D) Economies of scale. The correct answer was D) Porter’s five forces are: rivalry among current competitors, threat of new entrants, threat of substitutes, bargaining power of suppliers, and bargaining power of buyers. Economies of scale are a way to lessen the threat of new entrants, but are not the only way to discourage competition. 4.Which of the following is NOT one of Porter’s five factors determining the intensity of competition within an industry? A) Bargaining power of the firm's creditors. B) Rivalry among existing competitors. C) Threat of substitute products. D) Threat of new entrants. The correct answer was A) The bargaining power of the firm’s customers and suppliers along with the threat of substitute products, the threat of new entrants, and the rivalry among existing competitors comprise Porter’s five factors. The bargaining power of the firm’s creditors is not one of Porter’s five factors. 5.Which of the following is NOT one of Porter’s five factors used to determine industry competition? A) Rivalry among existing competitors. B) Purchasing power of consumers. C) Bargaining power of suppliers. D) Bargaining power of buyers. The correct answer was B) Purchasing power of consumers is not one of the five forces that Porter believes to determine the intensity of competition within an industry. The other three choices are, along with the threat of new entrants and the threat of substitute products. | 
发表于 2008-4-10 10:10
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