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If the price elasticity of demand for a good is 4.0, then a 10% increase in price would result in a:
A)
4% decrease in the quantity demanded.
B)
10% decrease in the quantity demanded.
C)
40% decrease in the quantity demanded.



Price elasticity of demand = (% change in Q demanded / % change in price). Given the price elasticity of demand and the percentage change in price, we can solve for the percentage change in Q demanded.

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The price of product Z decreased from $2.50 per unit to $2.00 per unit.  Since the price decreased, demand has gone up from 3 million units to 4 million units.  Calculate the respective price elasticity of demand and determine the elasticity of demand.
A)
−1.29; inelastic.
B)
−1.29; elastic.
C)
−2.00; elastic.



percentage change in quantity = [(4 − 3)] / [(4 + 3) / 2] = 1 / 3.5 = 0.286 = 28.6%
percentage change in price = [(2 − 2.5)] / [(2 + 2.5) / 2] = -0.5 / 2.25 = -0.222 = -22.2%
28.6 % / -22.2% = -1.29
Since the price elasticity of demand is greater than 1 (ignore the sign), product Z is elastic

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If the number of widgets demanded changes from 51 to 49 when the price changes from $4 to $6, the price elasticity of demand is:
A)
-0.10.
B)
Elastic.
C)
-2.00.



Price elasticity of demand is calculated by dividing the percent change in quantity demanded by the percent change in price, using the average value of the variable in the computations. The percent change in quantity demanded is (51 – 49) / ((51 + 49) / 2) = 0.04. The percent change in price is (4 – 6) / (4 + 6) / 2 = -0.40. The price elasticity of demand is 0.04 / -0.4 = -0.10.

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Suppose that a given MP3 player now costs $300, and sales are now 5,000 units per month. The manufacturer has determined that if the price is reduced by $25, the demand will increase by 250 units per month. Calculate and describe the elasticity of demand.
A)
-0.56, inelastic.
B)
-10.0, elastic.
C)
-0.56, elastic.



Elasticity is the percentage change in quantity, divided by the percentage change in price. The percentage change in quantity is 250 / ((5,000 + 5,250)/2) = 0.049 or 4.9%. The percentage change in price is -25 / ((300 + 275)/2) = -0.087 or -8.7%. 4.9 / -8.7 = -0.56. Elasticity with an absolute value of less than 1 is considered inelastic.

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If the demand curve for a given product is a straight line, this indicates that:
A)
demand is more elastic at higher prices.
B)
demand is unit elastic.
C)
elasticity is constant along the demand curve.



Elasticities will be greater (in absolute value) at higher prices.

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If a good has elastic demand, a small price decrease will cause:
A)
a larger increase in quantity demanded.
B)
no change in the quantity demanded.
C)
a larger decrease in the quantity demanded.



If a good has elastic demand, a small price decrease will cause a larger increase in the quantity demanded.

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If quantity demanded increases 15% when the price drops 1%, demand for this good:
A)
perfectly elastic.
B)
inelastic, but not perfectly inelastic.
C)
elastic, but not perfectly elastic.



Whenever quantity demanded for a good changes by a greater percentage than price, the price elasticity of demand will be greater than 1.0 and demand for the product is considered to be elastic.

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For a linear demand curve, at the price where elasticity is -2.0, reducing prices will:
A)
increase total revenue and we are at the point of maximum total revenue.
B)
increase total revenue and we are not at the point of maximum total revenue.
C)
decrease total revenue and we are not at the point of maximum total revenue.



If the price elasticity of demand is -2.0, this indicates that the percentage change in quantity demanded is twice the percentage change in price. Thus, a decrease in price will be more than offset by the increase in quantity, and total revenue will increase. We are not at the point of maximum total revenue which is where elasticity is -1.0—the point of unit elastic demand.

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Assume that Rajesh Singh’s income increased from $20,000 per year to $30,000 per year, and his demand for “store-brand” bread decreased from 80 loaves to 40 loaves per year. Which of the following most accurately describes Singh’s income elasticity for store-brand bread?
A)
Income elasticity is -0.60 and store-brand bread is an inferior good.
B)
Income elasticity is -1.67 and store-brand bread is an inferior good.
C)
Income elasticity is +1.00 and store-brand bread is a complimentary good.



Average income is ($20,000 + $30,000) / 2 = $25,000, so the percentage change in income is ($30,000 – $20,000) / $25,000 = 40.00%. The average quantity of bread demanded is (80 + 40) / 2 = 60 loaves, so the percentage change in the quantity of bread demanded is (40 – 80) / 60 = -66.67%. Income elasticity of store-brand bread is -66.67 / 40 = -1.67. Since Singh’s income elasticity of demand is negative, store-brand bread is an inferior good.

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Suppose the price of computers increases from $1,000 to $1,200. Assuming the original quantity demanded for computers was 50 million units, and the new quantity demanded is 45 million computers, what is the price elasticity of demand, and is the demand for computers elastic or inelastic?
A)
0.58, inelastic.
B)
-0.58, inelastic.
C)
-1.73, elastic.



Price elasticity of demand is calculated by dividing the percent change in quantity demanded by the percent change in price, using the average value of the variable in the computations. The percent change in quantity demanded is (45 − 50) / [(50 + 45) / 2] = −5 / 47.5 = -0.105 or -10.5%. The percent change in price is = (1,200 − 1,000) / [(1,000 + 1,200) / 2] = 200 / 1,100 = 0.1818 or 18.2% . The price elasticity of demand is -10.5 / 18.2 = -0.58.

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