以下是引用wzaina在2009-3-6 14:11:00的发言：
Q18. Smith would categorize the French wine industry into which of the following life cycle phases?
A) Pioneer Phase.
B) Mature Phase.
C) Decline Phase.
Q19. VanDriesen tells Smith that he likes the fact that the conclusions in her report are backed up with facts, but tells her that he is concerned about the section concerning the Bargaining Power of Buyers. He says that while all of the points she listed may be factual, they do not all support her conclusion. Which of Smith’s points support the conclusion that consumers have strong bargaining power over the industry?
A) Points 2, 3, and 4.
B) Points 2 and 4.
C) Points 1, 2, and 4.
Q20. Smith notes in her report that the West Winery might differentiate its wine product on attributes that buyers perceive to be important. Which of the following attributes would be the most likely area of focus for the West Winery to create a differentiated product?
A) The method of delivery for the product.
B) The price of the product.
C) A focus on customers aged 30 to 45.
Q21. Regarding Smith and VanDriesen's statements made about the competitive strategy of the South Winery:
A) both are incorrect.
B) only one is correct.
C) both are correct.
Q22. Smith knows that a firm’s generic strategy should be the centerpiece of a firm’s strategic plan. Based on a compilation of research and documents, Smith makes four observations about the North Winery and their strategic planning process.
1. North Winery’s price and cost forecasts account for future changes in the structure of the French wine industry.
2. North Winery places each of its business units into one of three categories: build, hold, or harvest.
3. North Winery uses market share as the key measure of their competitive position.
Which observation(s) least likely support the conclusion that the North Winery’s strategic planning process is guided and informed by their generic competitive strategy?
A) Observations 2 and 3.
B) Observation 2 only.
C) Observations 1 and 3.
Q23. Which one of the following is least likely a competitive force according to Porter's article?
A) Bargaining power of buyers.
B) Availability of resources such as cheap labor.
C) Entry of new competitors.
Q24. Which of the following changes to the widget industry is most likely to result in higher profits for all U.S. widget makers 10 years from now?
A) A sharp increase in the global demand for widgets.
B) Creation of a widget-makers’ coalition that brokers all widget deals.
C) Creation of a series of new products that require widgets as components.
发表于 2009-5-12 20:06
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