Could someone please explain to me the difference between "cost leadership" & "cost focus", and "differentiation" & "differentiation focus"?
I'm having trouble figuring out the difference in meanings...作者: economicz 时间: 2011-7-11 20:05
Cost Leadership - Walmart which targets mass market by making goods available at a lower cost.
Cost focus - Family Dollar which provides products to poor urban American families who can not drive to Wal-Mart in the suburbs because they do not own a car
Differentiation - Apple targets the mass market with its iPhone and iPod products with a differentiation strategy based on design, branding and user experience
Differentiation focus - A shop selling expensive perfumes to high net worth clients only作者: Uranus08 时间: 2011-7-11 20:05
Oh so the only difference is the size of the target market.... thank you very much for the clear explanation!作者: madaochenggong 时间: 2011-7-11 20:05
You could say that but I could only think of the above examples.
Other example in my mind:
Differentiation - Furniture shop selling only wood products. (instead of steel, iron, plastic)
