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After assessing the characteristics of the industries to which Smith and Jones belong, Jackson decides to prepare a supply-and-demand analysis for the industries. To that end, he e-mails a co-worker and longtime friend, Emily Stanton, a senior analyst at the firm. Jackson asks Stanton for Zinsser’s files on the relevant industries.
Smith
Jones
Profit growth
Below industry average
Above industry average
Acceptance of products
High
Moderate
Demand for products
Low
Low
Profit margins
High
Low
Performance during expansion
Sales rise
Sales rise
Smith | Jones |
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Lightnight's industry | Quicklag's industry |
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