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• A security analyst may be interested in asking: “How well is the firm I am following
performing? Did the firm meet my performance expectations? If not, why not?
What is the value of the firm’s stock given my assessment of the firm’s current and
future performance?”
• A loan officer may need to ask: “What is the credit risk involved in lending a certain
amount of money to this firm? How well is the firm managing its liquidity and solvency?
What is the firm’s business risk? What is the additional risk created by the
firm’s financing and dividend policies?”
• A management consultant might ask: “What is the structure of the industry in which
the firm is operating? What are the strategies pursued by various players in the industry?
What is the relative performance of different firms in the industry?”
• A corporate manager may ask: “Is my firm properly valued by investors? Is our investor
communication program adequate to facilitate this process?”
• A corporate manager could ask: “Is this firm a potential takeover target? How much
value can be added if we acquire this firm? How can we finance the acquisition?”
• An independent auditor would want to ask: “Are the accounting policies and accrual
estimates in this company’s financial statements consistent with my understanding
of this business and its recent performance? Do these financial reports
communicate the current status and significant risks of the business?”

难得的好书。怎能不顶？

支持！感谢！！

thanks a lot. It is just what I am founding.