CFA论坛 - Powered by Discuz! Board

标题: P3 Business Analysis [打印本页]

作者: tyyd 时间: 2009-7-9 09:38 标题: P3 Business Analysis

Value Chain Primary activities: Inbound Logistics: raw materials, Handling. Operations: Outbound Logistics: delivery, warehouse Marketing & Sales: Local and web based, enquires support Service: on-site technical support, warranty etc. Support Activities: Procurement Technology Development Human Resource Management Firm Infrastructure Value chain represents the value created by the value activities themselves and by the management of linkages between them. The activities affect one another and therefore must be coordinated. Using the value chain, a firm can secure competitive advantage in several ways · Invent new or better ways to do activities · Combine activities in new or better ways · Manage the linkage in its own value chain · Manage the linkage in the value chain. Value network Several organisations’ value chains, it can be created more value by the use of bargaining power over supplies and customers. It can also be achieved more subtly by providing coordination and by fostering relationships that promote innovation. Marketing Strategy: · 4ps +3ps Product: features of product Price: Promotion: direct mail, magazine, TV, internet etc Place: distribution, warehouse, showroom etc + (sometimes you will get extra marks. It depends on scenario) Physical evidence: paper documents, Process: system People: Be aware the important thing is those Ps are not isolation. It acts as substitutes for each other and they must be integrated. · Select appropriate target market and position products Limited resources, competition and larger market, so it is necessary to select target markets. Target market is a particular attractive segment that will be served with a distinct marketing mix Analysis your product, is it a shopping goods, convenience goods or luxury goods. Then compliance with market mix Kotler identified 6 steps in segmentation, targeting and positioning 1. Identify segmentation variables and segment the target market 2. Develop segment profiles 3. Evaluate the attractiveness of each segment 4. Select the target segments 5. Identify positioning concepts for each target segment 6. Select, develop and communicate the chosen concept. Environmental Analysis Macro-environment: PESTEL, Key drivers of Change, Scenarios Industry or sector: Five Forces, Cycles of competition Competitors and markets: Strategic groups, Market Segments, Critical success factors PESTEL: Political/ Legal: The attitude of government, then what issues are going to concern? Taxation, trade barriers, employment, consumer protection, Health and safety etc Economic: General economic condition, the trend rate of growth, the degree of economic stability and current stage of the economic cycle, such as inflation, unemployment, interest rates. Social Environment: Demography: birth rate, average age, ethnicity, death rate, family structure. Culture: language, religion, custom etc. business must be particularly aware of culture change. Technological: New products and services become available Online trading Using technology to solve problems New way to communicate Environmental: Environmental uncertainty, senior managers must remain alert for its developments. Environment protection. Legislation etc. Five Forces: Porter says that five forces together determine the long-term profit potential of an industry The threats of new entrants · Barriers to entry to keep them out. · Likely response of existing competitors to the new entrant The threats of substitute products · A substitute product is good/service which satisfies the same customer needs Bargaining power of supplier · How many suppliers do exist in your market? · Does your suppliers supply to your competitors? If does, then your suppliers do not heavily rely on you. · If suppliers have a bargaining of power, it is more likely to have multitude of suppliers. The range of prices charged by different suppliers. Bargaining power of customer · Customers want better quality products and services at a low price. · Satisfy this, company needs to force down the profitability of suppliers · Volume bought. · Scope of substitution, wide choice · Company needs to understand their customers. It may be involved marketing research. The rivalry among current competition · The intensity of competitive rivalry within an industry will affect the profitability of the industry as a whole · Competitive actions will influence customer opinion and increase market share then the form of price competition, advertising battle, sales promotion campaigns, introducing new products for the market, after sale services etc. It should be noted that Porter’s five forces model has come in for criticism. Perhaps most importantly, it overemphasises the importance of the wider environment and therefore ignores the significance of the individual advantages held by the company itself such as resources, capabilities and competence.

作者: 0603010024 时间: 2009-7-9 14:25

JHFSKFLPS

作者: huamaomao 时间: 2009-7-10 14:58

thx

作者: carol876 时间: 2009-7-10 20:07 标题: Tanks very much

Tanks very much

作者: gqq866 时间: 2009-7-10 20:47

[em218]

作者: snowman 时间: 2009-7-11 16:38

[em55]

作者: hao396 时间: 2009-7-12 18:16

好

作者: richwang 时间: 2009-7-12 21:20

thanks a lot

作者: jialingyan 时间: 2009-7-14 09:57 标题: 谢谢

谢谢

作者: pinkgirl 时间: 2009-7-16 15:05

have a look thanks

作者: henryhu 时间: 2009-7-17 01:44

take a look

作者: wooniu 时间: 2009-7-17 23:46

.... Bai Tuo.... i am self studying =(

作者: byronai 时间: 2009-7-20 21:28

P3 Business Analysis

作者: antoniafly 时间: 2009-7-21 22:13

作者: heying 时间: 2009-7-23 22:02

thanks

作者: Tinachx 时间: 2009-7-23 22:12 标题: 不错

不错

作者: hzh_201 时间: 2009-7-23 22:36

谢谢

作者: orangehe 时间: 2009-7-24 07:14

May I have a look

作者: daydream81 时间: 2009-8-5 11:18

thx

作者: nellpang 时间: 2009-8-9 16:20

好好好

作者: kylin_77 时间: 2009-8-9 22:13

 thanks for sharing

作者: paramount 时间: 2009-8-10 09:47

THS

作者: 水不深 时间: 2009-8-10 16:35

Thanks

作者: dangdang20 时间: 2009-8-13 00:54

thanks

作者: loveyou 时间: 2009-8-13 10:14

thanks

作者: iep0693 时间: 2009-8-17 16:59

 学习学习

作者: xjtxn 时间: 2009-8-17 17:23

THANKS

作者: bluesnowl 时间: 2009-8-17 17:28

d

作者: duo_ha 时间: 2009-8-17 22:05

作者: ybjds 时间: 2009-8-18 09:10

作者: franliu 时间: 2009-8-18 09:37

[em64].thanks

作者: kristinape 时间: 2009-8-18 09:51 标题: ty

thx

作者: joyce81 时间: 2009-8-18 11:42 标题: 谢谢分享

谢谢分享

作者: babypig111 时间: 2009-8-18 12:23

thanks

作者: derekzheng 时间: 2009-8-18 14:26

thank you

作者: lorrainewu 时间: 2009-8-18 15:49

thanks

作者: qiuzhi789 时间: 2009-8-18 15:50

看看

作者: 雪小七 时间: 2009-8-19 10:00

[em219]

作者: yzqtony 时间: 2009-8-19 10:07

OKOK

作者: nina0702 时间: 2009-8-19 10:43

thank you very much

作者: yanyan2006 时间: 2009-8-19 10:44

ding

作者: norman912 时间: 2009-8-19 14:00

abcc

作者: yzqtony 时间: 2009-8-19 15:06

定idng

作者: susan123 时间: 2009-8-19 17:51 标题: thanks

thanks

作者: jasmin_gh 时间: 2009-8-20 12:24

看看是什么动东2

作者: jsysonia 时间: 2009-8-20 12:53

thanks

作者: quandongli 时间: 2009-8-20 13:32

e

作者: isliting 时间: 2009-8-20 17:21

xie

作者: hippyangel 时间: 2009-8-21 01:18

thanks alot

作者: HIGHTOWER 时间: 2009-8-21 10:31

1

作者: cucumber 时间: 2009-8-23 16:05

dsad

作者: GZKS123 时间: 2009-8-23 16:38

非常感谢

作者: steven1984 时间: 2009-8-23 20:56

thx

作者: 欣行 时间: 2009-8-26 18:20

what is it?

作者: acguangca 时间: 2009-8-26 18:24

thank you

作者: liuhao 时间: 2009-8-26 19:35

thank you

作者: zetahisoka 时间: 2009-8-26 22:39

thank u

作者: hakey 时间: 2009-8-27 09:12

 Tanks very much

作者: 138730817 时间: 2009-8-27 10:18

thanks

作者: rain0905 时间: 2009-8-27 12:32

tks

作者: peggyyuan 时间: 2009-8-27 13:46 标题: tks

that's great

作者: erman 时间: 2009-8-27 21:55

TAHNKS YA

作者: angel_fish 时间: 2009-8-28 18:11

thanks

作者: wonderwall 时间: 2009-9-1 10:51

 谢谢

作者: sisi_1728 时间: 2009-9-1 14:58

Thanks a lot

作者: lanying 时间: 2009-9-1 17:10

看看！

作者: polei425 时间: 2009-9-1 18:05 标题: HI

作者: wydning 时间: 2009-9-2 02:16

1

作者: echang8492 时间: 2009-9-2 02:44

谢谢

作者: georgeliu 时间: 2009-9-2 04:23

thanks

作者: qinshulue 时间: 2009-9-2 08:44

ok

作者: alexchen66 时间: 2009-9-5 11:27

Have no idea what is that, but thanks for sharing [em17]

作者: livia2005 时间: 2009-9-6 17:46

you must have a good analysis

作者: franktunga 时间: 2009-9-6 20:30

ok

作者: 19999 时间: 2009-9-8 16:43

gfdsa

作者: chalinfeng 时间: 2009-9-11 11:19

thanks

作者: 青梅煮酒2 时间: 2009-9-20 11:49

是是

作者: jiaoliu 时间: 2009-9-20 12:17

thax

作者: winson_ren 时间: 2009-9-21 17:05

看看

作者: lanboyi 时间: 2009-9-21 22:52

THANKS

作者: rose_rui 时间: 2009-9-23 13:52

3KS

作者: bupt_lili 时间: 2009-9-24 20:30

谢谢了！

作者: 小表妹 时间: 2009-9-24 23:24

kk

作者: mingbaby 时间: 2009-9-25 02:56

thx

作者: hibaby 时间: 2009-9-25 13:08

thx

作者: juliazheng 时间: 2009-9-25 13:27

3x

作者: commonbin 时间: 2009-10-9 17:49

ok!

作者: yami 时间: 2009-10-9 20:01

thanks

作者: lxy206 时间: 2009-10-10 17:09 标题: GOOOD

GOOOD

作者: ZJmelinda 时间: 2009-10-13 18:53

谢谢

作者: hmwzlb 时间: 2009-10-16 10:45

作者: annie2009 时间: 2009-10-16 23:34

TKS

作者: liqing8848 时间: 2009-10-17 06:53

非常感谢　

作者: bingfeng 时间: 2009-10-22 23:17

thanks

作者: 惠兰逸轩 时间: 2009-10-30 00:10

好的好的

作者: monaf 时间: 2009-11-6 15:25

顶啊。

作者: AC小柯南 时间: 2009-11-6 21:29

rtyy

作者: 822ling 时间: 2009-11-7 18:36

thanks

作者: yolanda314 时间: 2009-11-7 22:25

[em50][em51]

欢迎光临 CFA论坛 (http://forum.theanalystspace.com/)