What am I missing? Plastics is packaging, Haines is food. Even the answer says Haines is “closer to the consumer” - thus wouldn’t that imply you a FORWARD vertical merger, because you are moving to the FRONT of the supply chain, as opposed to backwards (towards suppliers)?作者: iteracom 时间: 2013-4-22 05:48
haines is food.
they make the food, they pack it with plastic and the sell it to distributors ( like supermarket)
if they buy a plastic maker then they backward integrate, since it’s a input of their product.
if they buy PUBLIX and then sell their food with them, that’s forward intergration作者: stalkey 时间: 2013-4-22 05:48
Why would a food company send their food to a packager? They would buy the packaging and put their food in it, then ship it to stores. If a food company buys the company that is SUPPLYING packaging, it would be backwards