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标题: CFAI Mock Question 49 (Morning) [打印本页]

作者: mfleming1983    时间: 2013-4-22 05:48     标题: CFAI Mock Question 49 (Morning)

What am I missing? Plastics is packaging, Haines is food. Even the answer says Haines is “closer to the consumer” - thus wouldn’t that imply you a FORWARD vertical merger, because you are moving to the FRONT of the supply chain, as opposed to backwards (towards suppliers)?
作者: iteracom    时间: 2013-4-22 05:48

haines is food.
they make the food, they pack it with plastic and the sell it to distributors ( like supermarket)
if they buy a plastic maker then they backward integrate, since it’s a input of their product.
if they buy PUBLIX and then sell their food with them, that’s forward intergration
作者: stalkey    时间: 2013-4-22 05:48

Why would a food company send their food to a packager? They would buy the packaging and put their food in it, then ship it to stores. If a food company buys the company that is SUPPLYING packaging, it would be backwards




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