NakedPuts

Sounds more like CFA is trying to standardize the orientation that you get when you join a big finance company or really any company. This makes sense to me, as it can be used by smaller companies that wish to outsource it.

I got friends that work for an airline that were forced to take level 1 for example, as part ofm their management program. This was basically because they decided that their people should have a basic understanding of finance and the CFA was the easiest way to ensure that.

The fact that it implies no link to the CFA designation means we are not seeing a dilution. If anything it should increase awareness of the program. A lot more people will become aware of the program as a result of this. Brand equity goes up.