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Kelly Lieb and Don Carsner are discussing their investments in the Shrader Tire 401(k) defined contribution plan. Lieb and Carsner make the following statements in their conversation:
Lieb: | "Most of the money I have invested in our 410(k) plan is in Shrader Tire stock. Management would not give it to us as a company match if it were not a good investment. | Carsner: | "I allocate most of my money to Shrader Tire Company stock as well. I don't know anything about the other investment options, and I want to be loyal to the company." |
Which of the following factors behind holding company stock best reflects Lieb’s comment and Carsner’s comment respectively?
| Lieb's Comment | Carsner's Comment |
A)
| Familiarity bias | Familiarity bias |
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Even without direct encouragement by the plan sponsor, employees tend to invest more in their company’s stock that would be warranted from a diversification standpoint. Lieb’s and Carsner’s comments are reflective of the two primary factors that contribute to DC plan participants holding company stock: framing and familiarity bias. Lieb’s comment reflects framing which refers to the misconception that by matching the employee's contribution with company stock the sponsor is implicitly endorsing it as a good investment. Carsner’s comment is reflective of familiarity bias, which refers to investors selecting stocks with which they are comfortable with or have a proximity to. If company stock is offered as an investment option in a defined contribution plan, participants may feel a sense of control or allegiance to the firm and hold more company stock than is sensible, which is an effect of familiarity. |
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