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Can you please explain one thing here: why is total revenues maximized at unitary elasticity?
Assume price increase by 20% and quantity reduces accordingly
1. When elasticity is high Change in Revenue = 1.2x.7 = .84
2. When elasticity is unit Change in Revenue = 1.2x.8 = .96
3. When elasticity is low Change in Revenue = 1.2x.9 = 1.08–revenue is maximized here  not at unit elasticity??????

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