dvilayphet

65: any insight?
80: I think it may work well with an example, so let me know if this is what you’re tryign to say: If buyers have high switching costs, they will continue to be “stuck” buying Product X from Firm A, which means Firm A will continue to make sales of Product X, and since the supplier gives the raw materials for Product X to Firm A, the “high switching cost advantages” that Firm A sees “trickle up” to the Supplier. Thus, the Supplier (who supplies Firm A) benefits when the Buyer (who buys from Firm A) has high switching costs.
102: Got it thanks