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Depends what specific department you are looking at.
I started in banking on the lending side and I can tell you the recruiters didn’t care a lot about the MSF.  Lending is not the most analytical side of a bank.  I got slightly more pay for having a masters degree but that was it.
Prior to leaving I was talking with the Capital Markets Group.  They definitely knew what an MSF was and the difference from an MBA.  A few with their MSF would get offended if you thought they had gotten an MBA (and they would let you know it).
The MSF problem is related to what PalacioHill mentioned.  I don’t know if there is enough standardization of the MSF degree yet.  Mine was a two year degree and much more respected than the state school MBA’s here, but if I was going out of the region I am not sure if people would know there was a difference.
Also, I have never heard of a MSF with a Finance Concentration.  It is a Master’s in Finance, not sure how much more concentrated you can get….

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