According to the Code of Ethics, when practicing in a professional and ethical manner the goal is to: 
 
 
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 A)  | 
increase membership in CFA Institute. |    |  
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 B)  | 
reflect credit on members and the profession. |    |  
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 C)  | 
resolve conflicts between clients and employers. |    |    
 
 
The Code states that a member shall “Practice and encourage others to practice in a professional and ethical manner that will reflect credit on members and their profession.”   |