| The basic premise of the risk-return trade-off suggests that risk-averse individuals purchasing investments with higher non-diversifiable risk should expect to earn: | | A) 
 | lower rates of return. | 
 |  | | B) 
 | higher rates of return. | 
 |  | | C) 
 | rates of return equal to the market. | 
 | 
 
 
 Investors are risk averse.Given a choice between two assets with equal rates of return, the investor will always select the asset with the lowest level of risk.
 This means that there is a positive relationship between expected returns (ER) and expected risk (Es) and the risk return line (capital market line [CML] and security market line [SML]) is upward sweeping.
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