| Assume that the market for paper supplies and the market for toothpicks have the following characteristics:
 The Market for Paper Supplies is comprised of: The Market for Toothpicks is comprised of:  The Papyrus Company operates in the market for paper supplies and Wudden Floss operates in the toothpick market. The sales managers for both companies want to know how a change in price will affect the quantity sold.  Which of the following choices best completes the following sentence? If both firms increase prices, the quantity sold by Papyrus Company will: | | A) 
 | increase, and the quantity sold by Wudden Floss will decrease. | 
 |  | | B) 
 | decrease, and so will the quantity sold by Wudden Floss. | 
 |  | | C) 
 | decrease, and Wudden Floss will sell nothing. | 
 | 
 
 
 Papyrus Company is an example of a price searcher engaged in monopolistic competition (low barriers to entry). Thus, the company faces a downward sloping demand curve and highly elastic demand. An increase in price will result in fewer units sold. Wudden Floss is an example of a price taker operating in a purely competitive market. Thus, the firm faces a horizontal demand curve and perfectly elastic demand. An increase in price will result in no units sold. In a purely competitive market, the firm must take the market price.
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