| Bill Whelan and Chad Delft are arguing about the relative merits of valuation metrics. Whelan: “My ratio is less volatile than most, and it works particularly well when I look at stocks in cyclical industries.” Delft: “The problem with your ratio is that it doesn’t reflect differences in the cost structures of companies in different industries. I like to use a metric that strips out all the fluff that distorts true company performance.” Whelan: “People can’t even agree how to calculate your ratio.” Which valuation metric do the analysts most likely prefer? 
 
 
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| B) | 
| Price/cash flow | Price/book |  |  |  
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| C) | 
| Price/sales | Price/cash flow |  |  |  
 
 
 
The price/sales ratio is not very volatile, and it is of particular value when dealing with cyclical companies. The price/cash flow ratio considers the stock price relative to cash flows, ignoring the noncash gains and losses that can skew earnings. A major weakness of the price/cash flow ratio is the fact that there are different ways of calculating it, making comparisons difficult at times. |