| Which of the following changes to the widget industry is most likely to result in higher profits for all U.S. widget makers 10 years from now? 
 
 
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| A) | Creation of a widget-makers’ coalition that brokers all widget deals. |  |  
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| B) | A sharp increase in the global demand for widgets. |  |  
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| C) | Creation of a series of new products that require widgets as components. |  |  
 
 
 
An increase in demand for widgets is likely to boost profits in the short run, but could attract new competitors. The same can be said for new products that create a wider market for widgets. However, the creation of a widget-makers’ coalition could change the balance of power in the market. One of Porter’s five forces is the bargaining power of suppliers. A coalition that brokers all widget deals could skew the field in favor of producers, raising widget prices and the profits of companies that make them. |