| Session 11: Equity Valuation: Industry and Company Analysis in a Global Context Reading 38: Industry Analysis
 
 
 LOS a: Discuss the key components that should be included in an industry analysis model.       All of the following factors should be included in an industry analysis EXCEPT: 
 
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| A) | international competition and markets review. |  |  
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| B) | industry classification. |  |  
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The factors that should be included in an industry analysis are: industry classification, external factor review, demand analysis, supply analysis, profitability analysis, and international competition and markets review. Industry weaknesses are implicitly considered in the analysis but are not a separate category. |