| Session 11: Equity Valuation: Industry and Company Analysis in a Global Context Reading 40: Discounted Dividend Valuation
 
 
 LOS b: Determine whether a dividend discount model (DDM) is appropriate for valuing a stock.       The Gordon dividend discount model (DDM) assumes: 
 
 
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| A) | a constant growth rate for future dividends. |  |  
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| B) | all earnings will be paid out in the form of dividends as they are earned. |  |  
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| C) | a variable growth rate for future dividends. |  |  
 
 
 
The Gordon DDM is also known as the constant growth model, because it assumes that dividends will continue to grow at a constant rate. It is most appropriate for a stable, mature firm.  |