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The traditional DuPont equation shows ROE equal to:

A)
net income/sales × sales/assets × assets/equity.
B)
EBIT/sales × sales/assets × assets/equity × (1 – tax rate).
C)
net income/assets × sales/equity × assets/sales.


Profit margin × asset turnover × financial leverage. Although net income/assets × sales/equity × assets/sales also yields ROE, it is not the DuPont equation.

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An analyst has gathered the following information about a company.

  • The total asset turnover is 1.2.

  • The after-tax profit margin is 10%.

  • The financial leverage multiplier is 1.5.

Given this information, the company’s return on equity is:

A)
18%.
B)
12%.
C)
9%.


ROE = profit margin × total asset turnover × financial leverage
ROE = (0.1)(1.2)(1.5) = 0.18 or 18.0%

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