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4#
发表于 2012-3-30 16:34
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Determinants of substitute threats include: A)
| relative price performance of substitutes, buyer propensity to substitute, and switching costs. |
| B)
| relative price performance of substitutes, presence of substitute inputs, and switching costs. |
| C)
| buyer propensity to substitute, presence of substitute inputs, and switching costs. |
|
The threat of product substitution is driven by availability, prices, and cost of switching to other products in addition to the inclination of the buyer to switch. |
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