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Why is this "inconsistent with CFA research objectivity?"

If your firm policy said this:
“In their relationship with corporate issuers, analysts are prohibited for either directly or indirectly promising favorable reports or specific price targets or threatening negative reports.”
Would this be CONSISTENT with CFA ROS?
or
Would this be INCONSISTENT with CFA ROS?
(My thinking is that this policy is totally consistent with CFA ROS, but the answer to the question says it is “inconsistent with the current standards and required changes”

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